Opinion: Sega’s Upcoming 3DS eShop Free-to-Play Release is a Brilliant Product Strategy

Nintendo and the mobile gaming industry; it’s a conversation that continues unabated. But while many will continue to focus on Nintendo, its once bitter rival, SEGA, is about to unleash a new strategy on Nintendo’s 3DS that holds the potential of being a runaway success: the service’s first free-to-play (F2P) title, Initial D: Perfect Drift Online; and in doing so SEGA is bringing the essence of the mobile markets to Nintendo’s console.

Speaking to Famitsu and then reported by Siliconera – Sega’s Toshihiro Nagoshi, whom is known primarily for his involvement with the Yakuza series, said “In Japan, the most widely used handheld device is definitely the smartphone; but following that, it is definitely the Nintendo 3DS.”

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