Is “Lifestyle” Really the Best Path Forward for Nintendo?

This past Thursday, Nintendo held an investor’s meeting to give insight into the company’s response to the market pressures that it is facing.

Nintendo’s stock dipped throughout the proceedings. While this a normal response when any company when it announces a major new strategy, Nintendo’s recent offerings with the Wii U has shown that the company has been out of touch with consumers and the demand in the market. Which is ironic because its portable console, the 3DS, also showcases just how successful the company can be in its strategy to deliver top quality video games on a console that’s aimed for “the whole family.”

Continue reading Opinion Piece… 

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