Ouya’s advertising gets edgy; a masterstroke that should help its fortunes

Ouya has found itself in a spot of bad PR recently. First the company’s official Twitter feed retweeted an enthusiastic fan’s tweet that may or may not have shown Nintendo’s Super Mario Brothers (NES) being illegally played on an Ouya console and now it has briefly released an advert on its YouTube channel that has created an uproar of controversy throughout the gaming media yet again.

In this short animated advert, it shows an unshaven gamer in his underwear becoming so infuriated with the fact that he just spent $60 on a AAA title called “Medal of Duty”, that he starts to vomit and rips out his own spine to beat himself with. Yes, it is grotesque and violent, and as with anything grotesque and violent this has upset some people.

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