Feature: Understanding the Niche – Ninja Gaiden III

Cutting deeper for a better understanding

Ninja Gaiden III recently sliced its way to store shelves with much hype and anticipation from long-time fans, but developer Team Ninja’s hopes to release a Ninja Gaidentitle with mass market appeal unintentionally cut right through the hearts of its core fanbase that’s supported the studio for nearly a decade. With casual gaming rising faster than Ryu’s famed Izuna Drop, it’s understandable why the team took such a path for NGIII, but in the end it ultimately failed to find its niche.

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